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GLG is the world's leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world’s experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry’s most trusted research environment.  

Financial services is GLG's largest and most strategically important client segment, spanning firms across private equity, hedge funds, asset managers, investment banks and research. This is a rare opportunity to own marketing for that segment at a moment of genuine transformation: GLG is rebuilding how it uses data to identify, reach, and convert the right clients with the right message at the right time. 

The Director, Financial Services Marketing will be a senior marketing leader who combines deep knowledge of how investment professionals work with the strategic and executional range to build a best-in-class marketing engine from the ground up. You will collaborate with FS commercial leadership and the VP, Global Marketing to set the strategy and build the programs to drive pipeline and revenue growth for GLG's most important accounts. 

Responsibilities include 

  • Build a deep understanding of the financial services segments and their research needs and use cases to develop and implement comprehensive marketing strategies that align with revenue and pipeline goals  
  • Create and execute multi-channel demand generation and user lifecycle management programs to help drive share  
  • Own and optimize the full marketing funnel through to SQL conversion, working closely with Commercial Operations and Campaign Management to align on lead quality, handoff, and attribution  
  • Pilot and help scale account-based marketing programs targeting high-priority accounts in the hedge fund, private equity, and asset management segments  
  • Partner with Product Marketing to lead go-to-market planning for new product and feature launches for the Financial Services segment 
  • Own segment-specific content plan to demonstrate segment expertise and authority, including case studies, reports and webinar; collaborate with Brand team on marketing of ‘tentpole’ thought leadership pieces and Expert Marketing on opportunities to leverage relevant experts 
  • Own data-driven decision making; providing analysis and recommendations based on regular reporting against marketing KPIs (e.g., Lead to SQL conversion, user activation) and leveraging marketing performane data to diagnose opportunities for improvement to feed an ongoing campaign optimization plan 
  • Manage and develop a small team of marketers (initially 1–2 direct reports), with plans to grow 

 

Requirements 

  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field 
  • 8+ years of progressive experience in marketing to financial services; proven track record of developing and executing successful funnel and lifecycle marketing strategies  
  • Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred 
  • Strong analytical and research skills; ability to translate insights into actionable marketing strategies 
  • Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes 
  • Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics 
  • Experience managing multiple campaigns and initiatives across markets simultaneously, ensuring flawless execution 
  • Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment 

 

What We Offer: 

Benefits: All U.S. GLGers also have access to benefits such as:

  • Comprehensive medical, dental and vision coverage effective on your first day of employment
  • Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
  • 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
  • Tuition reimbursement program for eligible courses including language skills courses
  • Paid parental leave, adoption and surrogacy reimbursement
  • Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
  • Other work perks and benefits available based on final job location

Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.

The anticipated hiring base salary range for this role is:
$121,500—$160,000 USD

About GLG / Gerson Lehrman Group

GLG is the world’s leading platform for trusted human expertise. We connect global decision-makers—from hedge fund managers and private equity partners to strategy leaders at Fortune 500s—with the specific, authoritative voices required to answer their most critical questions.

At GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.

We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.

Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

Also hiring:

In-Office
(TMT)Senior Associate, Council Development
Shanghai

Our Recruiting Associates are front-line client service professionals and the engine of GLG. They work closely with our clients in the financial services industries -- including public equity/ private equity/ private credit -- on the critical decisions they make every day. These custom learning solutions include phone consultations and one-on-one meetings, as well as surveys, reports, and site tours with leading experts and C-suite executives. 

Recruiting Associates work in teams across industries, connecting our clients to the insight they need from leading doctors, academics, scientists, policy specialists, strategists, executives and other experts with years of on-the-ground experience. Recruiting Associates themselves also develop into subject matter experts across industries and topics via their client service role. 

In this role, you will undergo comprehensive training of which some of the key initial responsibilities include: 

  • Expanding GLG Councils and learning to effectively and clearly explain GLG’s value proposition and business model to leading industry thought leaders; 
  • Engaging Council Members on a daily basis to understand their capabilities and knowledge on specific client requests; 
  • Supporting senior team members on all aspects of client engagements; and 
In-Office
Software Engineer
Austin

 

 

What We Offer: 

Benefits: All U.S. GLGers also have access to benefits such as:

In-Office
Senior Research Executive - Project Specialist
London

GLG is seeking a Senior Research Executive - Project Specialist to join our EMEA Tech and Growth Research team in London.

The Research team designs and delivers bespoke research engagements for leading companies across sectors including Technology, Financial Services, Payments, Information Services and Consumer. Our work spans a range of qualitative and quantitative methodologies, including surveys, in-depth interviews, online communities, and other customised research approaches.

Working under the oversight of a Research Director, the successful candidate will take ownership of key elements of the research process and, with experience, independently manage smaller research engagements from design through to delivery.

This is an ideal opportunity for someone with a strong foundation in market research who enjoys combining research design, project management, analysis, and client engagement in a fast-paced environment.

Key Responsibilities

Senior Associate - Content - Across TMT, Financials, Healthcare, Oil & Gas
Gurugram

 

GLG Content and Events delivers market-moving insights by leveraging the perspectives of senior industry professionals across global markets. Through thousands of live and virtual conversations each year, GLG equips the world’s leading financial institutions with timely, differentiated intelligence required to make informed investment decisions. 

 

The Content Growth Team (CGT) in Gurugram is a strategically important group responsible for expanding GLG’s Library of expert interview transcripts. These conversations provide institutional investors across Public Equity, Private Equity, Credit, and Venture, with deep, actionable perspectives on companies, sectors, supply chains, and macro/industry trends. 

 

We are seeking a Senior Associate, Expert Content with strong capital markets intuition to research, curate, design, and conduct expert interviews that directly support investor decision-making. This role is ideal for individuals with experience in financial research or market analysis who enjoy breaking down complex industries and translating expert perspectives into investor-relevant insights. 

HR Coordinator (HR Operations, Onboarding, EMEA, US)
Gurugram

Job Title – HR Support Coordinator

Business Unit: People Team 

Location – Gurugram

 

About the role 

The GLG People Team is seeking a highly motivated HR Coordinator to own the administration and delivery of our day-to-day people processes and provide front-line support to employees by responding to incoming requests and questions.

Associate/ Senior Associate, Marketing
Singapore

GLG is looking to hire a Marketing Associate to join our South APAC marketing team, covering Australia, New Zealand, India, and Southeast Asia. This is a hands-on, execution-focused role for a digital marketer with proven experience across SEO, GEO (Generative Engine Optimisation), and paid digital channels — someone who can own workstreams independently, connect data to strategy, and drive measurable results across a complex, multi-market region. 

You will work closely with the Senior Marketing Manager to plan and execute integrated campaigns, lifecycle programmes, and organic and paid digital strategies across the South APAC region, spanning three business segments: Corporate, Financial Services, and Consulting. 

This role requires at least two years of relevant working experience. We are not looking for a generalist — we need someone who can hit the ground running, take strategic ownership of digital and content workstreams, and proactively identify opportunities. 

Campaign Execution & Lifecycle Marketing 

  • Plan and execute integrated marketing campaigns across email, paid, and organic channels for the South APAC region in collaboration with the Senior Marketing Manager — from strategy to deployment to optimisation. 
  • Own lifecycle campaign workstreams end-to-end: audience segmentation, copy, trigger logic, CTA design, and post-launch analysis. 
  • Independently analyse campaign performance data and translate findings into segment-specific, market-specific recommendations. 
  • Proactively identify performance gaps, content opportunities, and activation levers. 

SEO, GEO & Organic Traffic 

EEO Policy Statement

Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.