B2B Surveys

GLG supports a wide range of survey research needs, from B2B audience research to specialized expert, consumer, and healthcare populations depending on the project. If you are not sure whether your audience or research question is a fit, contact the GLG team and we can help determine the right approach.

No. GLG has deep experience reaching B2B audiences, but we can also support other survey needs depending on the population, methodology, and research objective. Reach out to GLG to discuss your project and whether we can help.

GLG can typically provide a proposal within hours, not days. Final turnaround depends on the audience, survey length, screening criteria, and project scope, but many survey projects deliver results in about two weeks. The GLG team can provide a more specific timeline once we understand your research need.

That depends on the level of support you choose. GLG can provide verified respondents for your own workflow, deliver clean survey data through proprietary dashboards and exportable charts, or support a complete research project with analysis, findings, and recommendations.

No. You can bring a finished questionnaire, start with a draft, or come to GLG with only a research objective. GLG can help refine survey design, structure questions, define screening criteria, and align the questionnaire to your research goals.

No. GLG can support your team in the way that works best for you. We can source and screen respondents for a survey you run yourself, or we can manage survey execution for you, including fielding, quality control, data delivery, and analysis.

Yes. GLG helps clients reach precise audiences, including broad decision-maker groups and highly specialized or niche populations. Our team can help define the right respondent profile and source verified participants matched to your criteria.

Yes. GLG can go beyond data delivery to help analyze results, identify key findings, and translate responses into decision-ready insight. If you only need the data, we can support that too.

Finding reliable sample can be especially challenging in B2B research. GLG helps protect survey quality through trusted respondent sources, thoughtful recruitment, screening and validation practices, technology-enabled quality checks, and manual review processes designed to support reliable data.

That is fine. GLG can help you determine the right level of support based on your research question, timeline, audience, and internal capacity. You can engage GLG for panel sourcing, survey design, execution, data delivery, analysis, or a combination of those services.

GLG surveys are typically done on a double-blinded basis. In a double-blinded survey, both sides remain anonymous. You cannot ask any questions, or series of questions, that expose the respondent’s identity or place of employment. The survey’s sponsor is similarly anonymized. The benefit of a double-blinded survey is that it allows you to ask certain company-specific questions provided the information is not confidential and can be answered top-of-mind.

In an unblinded survey, you can ask for identifying information about the respondent except for their personal name, address, or company details. However, due to asking identifying information, all survey questions must be asked at an industry level.

We program surveys on Decipher, an interactive platform where you can view results in real-time, download data, and perform analysis.

No, GLG can send our panel of experts to a variety of different programming platforms. If you plan to use another programming vendor, please disclose that information to GLG in the bid phase as it may impact our ability to support your project.