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AI-Moderated Calls

AI-Moderated Calls

GLG's AI Moderator is a purpose-built conversational agent that runs structured expert interviews on your discussion guide. It works as an extension of your team, so you focus on insights, not logistics.

How clients use
AI-Moderated Expert Calls  

From due diligence to competitive intelligence, here's how teams put the AI Moderator to work on their important questions. 

Diligence in parallel

Run interviews with many experts simultaneously on one standardized question set to pressure-test your thesis at scale.

Recurring channel checks

Run consistent, longitudinal question sets that deliver comparable data quarter over quarter, without interviewer bias.

Keep projects moving

When your team is out or stretched, interviews keep running on your timeline – so insights are ready when you're back.

Expanded expert availability

Avoid scheduling friction and increase the likelihood of gathering insights from in-demand experts.

Voice of customer at scale

Gather voice-of-customer insights across buyer cohorts with survey-like consistency and named-expert traceability.

Screen and follow up

Screen a list of experts with AI-Moderated Calls, then go deeper live – or run key live calls first and let the AI Moderator follow up.

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Why GLG for AI-Moderated Calls 

Built on 25+ years of expert research methodology, GLG's AI Moderator runs disciplined, compliant calls that surface nuanced insights at scale – developed and trained by GLG, native to our platform, and operating strictly within your firm's guardrails.

Programmed to probe

The first-of-its-kind AI Moderator does more than run a script. It asks natural follow-up questions based on what experts actually say, while adhering strictly to your preset guardrails – delivering a real conversation and richer insight.

24/7 scheduling access

Reach hard-to-access experts on their schedule, in any time zone – eliminating the bottlenecks that slow traditional expert research.

Native-language calls

The AI Moderator conducts calls in 10 languages – so you reach hard-to-access experts and cross-border voices without a translator.

Quantitative questions

Program multiple-choice, multi-select, scale, and matrix questions into your discussion guide alongside the moderator's open follow-ups – every response exports to Excel automatically as structured data.

How it works

1

Build your call

Develop your discussion guide and add it to your project – the AI Moderator takes it from there.

2

Calls run on auto 

Experts join on their schedule, any time zone. Your team focuses on the work that only they can do.

3

Synthesize with traceability

Go from transcripts to AI-surfaced themes and insights, all tied back to expert quotes in myGLG or in the AI tools you already use.

Get more value from AI-Moderated Calls

The myGLG platform extends the value of every AI-Moderated call beyond the conversation itself — turning insights into action with integrated tools and workflows. 

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AI-powered transcripts

Every call is automatically transcribed with speaker identification and time stamping. Compliance teams can configure transcript holds, retention policies, or replace transcripts with AI-generated summaries.

Cross-call synthesis 

Aggregate insights across multiple AI-Moderated Calls in myGLG. With GLG's MCP connector, your transcripts flow into the AI tools your team already uses, like Claude – to search and synthesize across every call, traceable to source.

Integrated workflow support 

Share findings with stakeholders, generate custom reports, and track follow-up actions — all within myGLG, alongside the rest of your expert research.

Turn trusted human expertise into your most valuable strategic asset

Connect with the right experts to drive your most important decisions forward. Fill out the form to get started with GLG.

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Frequently Asked Questions

What is an AI-Moderated call? 

An AI‑Moderated call is a 1:1 expert interview where a GLG discussion guide is asked by an AI Moderator instead of a human interviewer. The AI agent reads each question, listens to the expert’s answers in real time, and uses GLG’s knowledge base plus your project context to probe, clarify, and follow up where needed.

During the call, the AI Moderator stays tightly anchored to your discussion guide while still asking natural follow‑ups to close gaps, define terms, and quantify details. After the conversation, you receive the full transcript and recording, which can be used in Synthesis in myGLG for quick insight discovery.

When should you use a standard expert call and when should you use an AI-Moderated call?  

Both formats connect you with a GLG expert for a live 1:1 conversation, but they’re optimized for different needs. Use a standard expert call when you want to drive the interview yourself, explore unstructured or highly nuanced topics, or adapt your line of questioning in the moment based on what you are learning. This format is best when stakeholder dynamics, negotiation, or very open‑ended strategy questions are central to the conversation.

Use an AI‑Moderated call when you have a clear discussion guide, need to run the same interview across many experts, or care about consistency, speed, and comparable outputs. This works especially well for: user research,  screening many experts on the same criteria, validating a defined hypothesis, or building a dataset of structured answers tied to specific questions. Many clients combine both: using AI‑Moderated calls for scalable, comparable interviews and standard calls for deeper dives with a select group of experts on the most critical findings.

What level of follow-up does the AI Moderator provide? How persistent is it? Can the bot sense when an NM is not qualified and disconnect?

The AI Moderator provides adaptive follow-ups based on the context provided for each question — it reviews the expert's response and follows up on any portion not fully answered. It is designed to be conversational and natural rather than repetitive or fatiguing. If an expert is verbose, the AI will not interrupt them while speaking, but once a satisfying response has been provided it will summarize and move on. Regarding expert qualification — in the current version, the AI Moderator will continue through the full discussion guide even if an expert appears to be a poor fit. If a call did not provide value due to the expert's background, the GLG service team handles those situations on a case-by-case basis and can provide a credit back to the client's account.

 If an expert starts sharing MNPI, would the AI Moderator detect this and end the call?

The AI Moderator will not end the call, but it will redirect the expert. GLG's compliance framework is embedded into the AI agent as background knowledge, providing guardrails designed to keep both the AI Moderator and Network Members aligned with desired objectives throughout every interaction. There is also a compliance disclaimer at the beginning of every call reminding the expert to avoid sharing any confidential information. Additionally, the servicing team can include project-level and expert-level compliance guidance as part of the setup.  

Can the AI Moderator conduct calls in different languages?

Yes. The AI Moderator now conducts calls in 10 languages, speaking with each expert in their native language, so you can reach local and cross-border experts without a separate translator.