GLG for Technology
B2B technology market research for high-stakes decisions.
Technology market research for your team's unique needs
Accelerate critical decisions with specialized technology market research. We handle everything from rapid insights to end-to-end project execution by matching your team with high-value B2B populations, from C-suite leaders and AI/ML experts to cloud architects, software developers, and buyers.
Why GLG for B2B technology market research
As a trusted partner to the world's leading technology companies across enterprise and frontier innovations, consumer platforms, and digital infrastructure, GLG connects you directly with the leaders and decision-makers who inform your most critical business decisions.
Unmatched access to B2B audiences at scale
We connect your team directly with the buyers, users, and decision makers that matter most in technology — from AI developers, IT decision-makers, software engineers, and advertisers to CISOs, CIOs, and enterprise IT leaders. Our network delivers qualified, verified perspectives across the full technology ecosystem for every research objective.
Dedicated strategic thought partner
Our experienced research team works closely to connect you with prominent industry leaders who bring the precise technical insights and market knowledge to guide your strategy—collaborating with you from the initial problem statement all the way through to final insight delivery.
.avif)
Flexible, verified research methodologies
GLG offers quantitative and qualitative research methodologies designed for each research need, from rapid survey deployments and expert-led interviews to focus groups & online discussion boards, delivering the right approach for every business question.
Inform strategic decisions across every stage of your workflow
Expert Calls
Go deeper and uncover your proprietary niche insights through direct, private conversations with the hard-to-access expertise your technology research demands.
Surveys
Reach precise technology audiences — from B2B SaaS buyers to telecom decision makers and CIOs — with methodologically rigorous, GLG-managed survey programs. By prioritizing data quality at every step, our quality screening removes only about 4% of survey respondents on average, vastly outperforming the failure rates of standard panel providers.
Expert-Led Research
Connect with independent technology experts who understand your exact research demands. Challenge your assumptions to drive objective, insight-rich analysis and inform your most strategic technology business decisions.
Advisory and Placements
Engage senior technology practitioners as an extension of your team. Scale seamlessly from a single expert placement to a long-term advisory relationship that spans your most critical product and commercial challenges.
Power your technology market research with trusted human expertise
Connect with the right experts to move your research forward. Fill out the form to get started with GLG.
Get started with GLG:
By submitting this form, you agree to our privacy policy
Frequently asked questions
Does GLG cover specific tech sub-sectors like AI, SaaS, telecom, cloud or cybersecurity?
GLG supports research across the full technology landscape, including enterprise software, cloud infrastructure and services, cybersecurity, semiconductors and hardware, telecom and connectivity, AI and machine learning, fintech, media and ad tech, and consumer technology. Whether your focus is a mature category or an emerging segment, our team works with you to identify and recruit the precise audiences your research requires.
Does GLG provide survey research beyond 1:1 calls?
Yes. GLG offers a full range of quantitative research methodologies, including advanced survey designs such as conjoint analysis, willingness-to-pay studies, and message testing. Our team can manage end-to-end survey execution — from questionnaire design and respondent recruitment to data collection and quality control — supporting findings that reflect verified perspectives from correctly qualified technology audiences.
How does GLG deliver data quality and avoid low quality respondents?
Data quality is built into every GLG engagement. Our populations are composed of verified, professional profiles, and we apply multi-layered quality controls throughout recruiting and data collection. For surveys, GLG's quality checks are among the most rigorous in the industry — on average, only around 4% of survey respondents are removed through our quality screening process, compared to significantly higher removal rates on standard panel providers. Most survey fraud stems from a simple problem: uncertainty about who the respondent really is. GLG avoids this problem through hand-recruiting and assessing expertise, profile verification, rigorous screening, and ongoing quality review checks.
The result is clean, rich, higher quality survey insights that you can count to support your critical business decisions.
What B2B technology audiences can GLG recruit for research?
GLG recruits a wide range of technology audiences depending on your research objectives. For enterprise software and B2B SaaS research, we access software developers, AI engineers, cloud architects, enterprise software buyers, and IT procurement decision makers. For CIO research and executive-level technology studies, we recruit CIOs, CISOs, CTOs, and senior IT leaders. For telecom market analysis or infrastructure research, we source network operators, hardware buyers, and connectivity decision makers. For consumer and digital platform research, we access advertisers, ad agencies, ecommerce buyers, media professionals, and consumer technology users. These are only examples populations, our team works with you to define and reach the exact profile your study requires.
Does GLG cover global recruitment outside of North America?
Yes. GLG recruits technology experts globally, including across EMEA, APAC, and Latin America. Our team works with you to define regional scope and verify that our experts meet your qualification criteria regardless of or in a targeted geography.