GLG for Advertising and Public Relations

Market research for advertising and PR agencies, powered by direct access to the experts who shape your client’s category.

Advertising agency market research and PR expert insights

Connect with experts from your client’s industry who bring a point of view on the audience, the competition, and the idea. This perspective shapes the recommendation, strengthens the creative, and gives the client a reason to trust your team.

Prospect research
New business research
Message testing
Concept testing research
Customer persona research
Brand equity research
Positioning and brand strategy
Voice of customer
Thought leadership and content

Expert research and B2B surveys for advertising agencies and PR firms

Whether you are preparing for a chemistry meeting or building the evidence behind a relaunch, GLG research offerings scale to the moment.

Scope a project

Reach industry specialists and B2B audiences

Reach senior executives, functional leaders, and specialist practitioners across regions. In complex, regulated, and B2B categories, GLG’s expert network brings the niche populations that a standard provider lacks.

Teams that match the pace of agencies

Client-aligned researchers learn your account and the question behind the brief, with round-the-clock coverage across time zones to meet pitch deadlines and client timelines.

Quantitative solutions that scale and validate

Pair Expert Calls with AI Moderated Calls and Surveys to hear the reasoning behind a reaction and see how widely it holds across your client’s audience.

Answer industry and audience questions at any depth

Expert Calls

Go deeper through direct, private conversations with the hard-to-access expertise your question demands, and leave with a point of view that shapes the recommendation.

AI Moderated Calls

Gain nuanced insights at scale across a larger expert set. Structured, conversational calls that experts complete on their own time let you hear from more of your client’s audience.

Surveys

Reach specialized and senior audiences at scale, with survey researchers who design the study around your question and your client’s audience.

Expert-Led Research

Have an industry specialist lead your inquiry from design to delivery, giving a brand study or thought leadership report an independent expert at the helm.

Turn trusted human expertise into your strategic edge

Tell us the question behind the brief. A GLG researcher will scope the project with you and recommend the right mix of calls and surveys.

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