Complimentary Webcast: Making Faster, Smarter Research-Backed Decisions in the Age of AI

Speed without structure leads to costly mistakes, rework, and missed opportunities. Join three leading research experts for a panel discussion on how to structure and use market research as a strategic asset, so your organization can move faster and make decisions with greater confidence.

Whether you’re navigating growth, due diligence, or a market shift, this panel will cover:

• How to make speed and rigor co-exist: the structural habits that let teams validate decisions without slowing down.
• Turning research into a repeatable asset: moving insights out of one-off decks and into frameworks that inform pricing, concept testing, competitive strategy, and more across every decision cycle.
• Using research as a strategic enabler, not just evidence: connecting signal data, customer feedback, and behavioral inputs to roadmaps, OKRs, and go-to-market decisions.
• Disciplined research today builds AI readiness tomorrow: the data governance and process habits that separate organizations ready to scale AI from those stuck in pilot mode.

Featured Panelists

Bianca Work brings a systems-minded approach to product experience and performance measurement, blending applied quant research, data modeling, and experience strategy. She created ASK’EM, a CSAT platform that replaced NPS at Indeed, and founded Alvio, a platform for building AI-augmented insight infrastructure that transforms fragmented data into confident, proactive decisions.

Holli Downs, PhD designs research systems that turn ambiguity into actionable structure, helping teams move faster without losing fidelity across SaaS, platform ecosystems, and internal tooling. Her Clarity is Care™ framework helps organizations define and scale the inputs that AI and leadership both depend on to make durable, real-time decisions.

Bahareh Jozranjbar, PhD brings a cognitive science foundation to UX and AI research, investigating how attention, memory, trust, and emotional response shape human interaction with intelligent systems. Her work applies behavioral modeling and advanced statistical methods to build rigorous, scalable research workflows that drive decision-making across digital products.

Bianca Work, Dr. Downs, and Dr. Jozranjbar will not discuss their independent consulting work, Sylvan Labs, Splunk, Perceptual User Experience Lab, or any aspect of their operations. They may have additional limitations to what they can discuss and will decline to answer questions related to confidential matters.

Additionally, this event will be recorded. Attendees who ask questions or make comments will not be identified (either by name or affiliation.)

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