"The cloud has two main use cases: hosting and web-based on-demand services. While the cloud's hosting capabilities are working towards making data centers a thing of the past, it's cloud-based applications that may prove to be even more disruptive-according to cloud technology expert David Bukovsky. He believes companies that aren't using the cloud to explore new distribution models are doing themselves a disservice.

David Bukovsky is a founding principal of Technology Product Advisors, LLC-a boutique advisor that assists software, cloud, and SaaS companies with their product, marketing, and sales efforts. Prior to that, he served as Senior Vice President, International Field Marketing, Inside Sales (LDRs), and Global Market Strategy at Genesys, the world's #1 Customer Experience Platform. At Genesys, Bukovsky was instrumental in establishing and growing their cloud-based offerings.