"Over the past few decades, marketers have established clear benchmarks for measuring the success of traditional television advertising. The same cannot be said for digital media. As platforms and consumer behaviors continue to change, gauging the success of digital marketing campaigns has proven to be far more elusive. Former Chief Revenue Officer at VEVO Jonathan Carson sits down with GLG to discuss the current landscape of digital marketing, new metrics for tracking audience engagement, and the importance of authentic messaging.

Between 2007 and 2012, Carson held a number of executive roles at Nielsen-an information services giant with more than 30,000 employees and $6 billion in revenue-before being named Global CEO of Digital. In this role, Carson spearheaded the company's digital transformation and led the online and mobile businesses across more than seventy countries.