"Keep it simple and keep it personal-those are the keys to a great sales pitch, according to communications coach Paul Krikler.

\"When people make a pitch, they feel the need to put on a formal presentation style,\" says Krikler, but using jargon and overcomplicating an argument doesn't serve anyone involved.

Since 2009, Paul Krikler has been the owner of Krikler Consulting, providing communication skills coaching, client service skills training, mentoring, and board coaching to financial services professionals.

He earned an MA with honors in Natural Sciences from the University of Cambridge."