The game has changed dramatically for advertisers in the past decade.

Ben Kirshner, founder and CEO of Elite SEM, an award-winning digital advertising agency, sits down with GLG to discuss why online advertising platforms remain so elusive and how digital "democratized" the playing field.

With over 15 years of experience in the online marketing space, Ben Kirshner works with some of the world's biggest tech companies on a daily basis, including Google, Yahoo!, MSN, Twitter, Facebook, and Linkedin.

He is also the CEO of CoffeeForLess.com, an e-commerce coffee company started in 1998, which ranked on the Internet Retailers Top 500 list for six years straight between 2008 and 2013.