Nicole Alexander

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Nicole Alexander

Former Head of Marketing, Meta

Key Expertise

Nicole Alexander

Former Head of Marketing, Meta

About

Nicole M. Alexander is a global marketing and technology executive, AI strategist, author, and educator with over 25 years of experience leading growth, innovation, and transformation at the intersection of AI, data, marketing, and consumer trust. She currently teaches marketing and technology at Columbia University and advises organizations on AI strategy and responsible innovation. She has held senior leadership roles including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos, and Vice President of Innovation for Greater China at Nielsen. She is the author of Ethical AI in Marketing: Aligning Growth, Responsibility, and Consumer Trust (Kogan Page, 2025). Nicole holds a master’s in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, LSE, and HEC Paris).

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QUICK FACTS

LOCATED IN

New York, NY

LANGUAGES

English

Education

Master's, AI Ethics and Society, University of Cambridge; Executive MBA, TRIUM (NYU Stern / London School of Economics / HEC Paris)

What You Can Learn From This Expert

Here are the disciplines, strategies, and frameworks this expert can help your team master.

The technical and philosophical work of keeping AI systems safe, aligned, and trustworthy, including interpretability, bias, and model risk. Experts here help clients understand what responsible AI development actually requires.

How AI is being applied within specific industries, including financial services, healthcare, and other specialized sectors. Experts here bring domain depth alongside technical fluency.

How organizations measure and capture the return on their AI investments, from cost savings and productivity gains to new revenue creation. Experts here help clients move past pilot-stage excitement to prove and defend measurable business impact.

Career History & Qualifications

Careers Timeline

Sep 2025 – Current

Professor, Marketing and Technology — Columbia University

Teaches graduate students exploring how artificial intelligence is transforming organizations, marketing, leadership, and decision-making. Coursework focuses on applied AI, organizational transformation, responsible AI adoption, and the strategic implications of emerging technologies.

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Sep 2024 – Current

**Author, Ethical AI in Marketing — Kogan Page Ltd.**

Ethical AI in Marketing: Aligning Growth, Responsibility, and Consumer Trust (2025) explores how marketers can harness AI to drive innovation and growth while building lasting consumer trust. The book offers practical frameworks, real-world use cases, and guidance for implementing AI responsibly across marketing organizations.

Oct 2023 – Current

Strategic Advisor & Keynote Speaker — Independent

Advises executives and organizations on AI strategy, marketing transformation, responsible AI, and consumer trust. Delivers keynotes and executive discussions on how AI is reshaping marketing, organizations, and leadership, focusing on translating emerging technologies into responsible growth and competitive advantage.

April 2021 – Sep 2023

Global Head of Marketing, Business & Product Marketing — Meta

Led global business and product marketing across Meta’s advertising and business platforms, overseeing strategy and execution across five regions, 17 audiences, and 33 languages. Led a global organization of 120+ and helped drive approximately $2B in annual recurring revenue, including $758M in incremental revenue, while advancing product adoption, digital transformation, and advertiser growth.

April 2019 – April 2020

SVP, Chief Innovation Expert — Ipsos

Led innovation strategy and advisory work for major brands, identifying growth opportunities through consumer insights, emerging technologies, data, and new approaches to product and marketing innovation. Advised senior leaders on translating changing consumer behavior and market trends into actionable growth strategies.

January 2014 – December 2016

VP, Innovation, Greater China — Nielsen

Led innovation across Greater China, advising multinational and regional companies on consumer insights, product innovation, market strategy, and growth. Worked across China’s rapidly evolving consumer and digital landscape to help organizations identify emerging opportunities and bring new products and propositions to market.

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Boards & Advisory Roles

Board Member
The Loveland Foundation, Nov 2024 - Current

Advisory Board Member
Pre Scholas, Inc, Sep 2023 - Current
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Board Member
Tlanextli Group, May 2026 - Current

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