CHALLENGE
A global chemicals company sought to better understand the evolving food allergy landscape in the United States. To support strategic planning, the client required insights into diagnostic pathways, treatment approaches, patient management challenges, and emerging opportunities for innovation across the allergy care ecosystem.
THE GLG APPROACH
GLG executed a comprehensive market assessment combining secondary research, expert interviews, physician surveys, and strategic analysis. Leveraging access to allergists, immunologists, and paediatric allergy specialists, GLG gathered first-hand perspectives on diagnosis, treatment practices, adoption of emerging therapies, and key challenges impacting patient care.
OUTCOME
GLG delivered a comprehensive assessment of the food allergy market, highlighting unmet needs, diagnostic and treatment barriers, and emerging innovation opportunities. These insights informed the client's strategic planning and evaluation of future opportunities within the market.