Providing Strategic Insight to Growing Salvadorean Businesses

Challenge

Bpeace works in crisis-affected communities to help small and medium-size businesses grow, create employment opportunities, and expand women's economic power. They were looking for GLG experts who could address their pharma business community in El Salvador in small-group learning sessions.

The GLG Approach

GLG identified three experts with the right mix of experience to lead group sessions on three topics for the community:

• Market entry, marketing, and distribution strategy for pharmaceutical products in the U.S.
• Industry trends specific to the vitamin/supplement sector
• Innovation and trends in the vet medicine industry

These intimate group conversations allowed Bpeace business leaders to engage in rich Q&A sessions and walk away with actionable insights.

Outcome

The information shared by the GLG experts enabled participating businesses to reevaluate their expansion strategies, consider alternative approaches, and incorporate expert guidance into their product development planning.