Case Study

Uncovering payment flows in the European agriculture sector

Optimizing market vertical expansion through targeted cross-segment payment benchmarking and expert-led insights

Overview

GLG guided a transformation in vertical expansion strategy through cross-segment expert sourcing and qualitative insights.

Why GLG

Broad Value Chain Perspective: By sourcing experts across the entire agricultural ecosystem, GLG provided a complete view of the sector's financial infrastructure.

Targeted Persona Sourcing: GLG identified and engaged hard-to-reach finance leaders and specialized payments decision-makers with direct oversight over enterprise cash flows.

Actionable Flow Mapping: The findings enabled the client to map out complex payment flows and pinpoint inefficiencies within traditional agricultural banking.

Operational Agility: GLG equipped the client with the market intelligence needed to confidently assess an emerging business vertical.

CHALLENGE

A global payments company wanted to explore opportunities in the European agricultural space and understand financial needs and operational challenges. The project aimed to map payment flows within different segments of the agriculture industry, identify key players and emerging trends in the payment space, uncover the common pain points faced by financial decision-makers, and assess the impact of current events on their financial practices.

THE GLG APPROACH

The engagement consisted of in-depth interviews with GLG experts across Europe, targeting finance decision-makers at agriculture and agriculture-adjacent industries such as large-scale farms, farming cooperatives, equipment and suppliers, and distributors.

OUTCOME

The client gained insights into payment processes across sectors of the European agricultural market, successfully highlighting main stakeholders and evolving trends across distinct segments including AgriTech, farmers, and exporters and how common challenges experienced by decision-makers shape their operational decisions.

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