Targeted Access to Niche Experts
GLG’s research capabilities allowed the client to bypass traditional barriers and gain direct access to hard-to-reach banking professionals.
Speed and Actionable Insights
By connecting the client directly with industry professionals, GLG enabled the team to rapidly grasp the nuances of the local banking hierarchy and make informed strategic decisions.
CHALLENGE
A consulting firm needed a comprehensive understanding of the banking landscape in Thailand. To benchmark the competitive environment, the team required a detailed map of the different tiers of Relationship Managers (RMs) within local Thai banks —ranging from Private Bankers and High-Net-Worth Bankers to Retail and Affluent Bankers.
THE GLG APPROACH
The Private Banker segment is a niche and often difficult-to-access market. GLG leveraged its specialized research and recruiting capabilities to navigate the local market hierarchy. We identified and engaged experienced Relationship Managers from local Thai institutions, securing high-quality responses from all requested RM tiers.
OUTCOME
GLG delivered a clear, actionable mapping of the Thai banking RM landscape. The client was able to utilize these first-hand insights to gain a deeper understanding of the local banking market and refine their competitive assessment.
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