Targeted Population and Scale
GLG successfully delivered the requested sample size of senior professionals while ensuring that every respondent met the exact criteria needed to meet the client's research goals.
Speed and Responsiveness
GLG's global, round-the-clock support provided the speed and responsiveness required to execute and complete the survey within a tight timeline.
CHALLENGE
A management consulting firm needed to evaluate customer satisfaction and perception across a leading shipping company’s various business units. To shape their competitive analysis, they need a targeted Voice of Customer (VoC) survey to understand how operational and procurement strengths, gaps, and areas for improvement.
THE GLG APPROACH
GLG designed and executed a comprehensive VoC survey to targeting senior-level industry professionals across the global shipping value chain. We leveraged out specialized network to identify and engage qualified decision-makers who could provide authentic, first-hand feedback on the company’s products and services.
OUTCOME
GLG surveyed 75 senior professionals, delivering targeted insights within two weeks. The survey results provided the client with a clear view of their competitive positioning and highlighted actionable opportunities to refine their market strategy
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