Challenge
Kiva is a global nonprofit that crowdfunds loans and unlocks capital from individuals, investors, and corporations to expand financial access in underserved communities. The organization recently sought to better understand the perspectives of corporate social responsibility (CSR) professionals who oversee the social impact strategies of their companies to help advance mutual goals.
The GLG Approach
Through GLG, Kiva spoke with CSR professionals in banking, healthcare, marketing, insurance, tech, and other industries. The experts shared their perspectives on key elements of CSR, including its purpose, ongoing challenges and trends, commonly used technology and tools, and how CSR intersects with employee engagement and other social impact strategies.
Outcome
The expert conversations helped Kiva's product and design team understand the challenges and market dynamics facing CSR leaders. They also received feedback on early prototypes, enabling the team to identify and advance the most valuable features in their pipeline.