Targeted Decision-Maker Access
GLG’s network enabled the client to reach Director+ level experts at major hyperscalers and enterprises who directly manage and incluence data center selection.
Rigorous Quality Control
Our team ensured every respondent met strict criteria regarding operational oversight and capacity leasing, delivering precise, noise-free data.
CHALLENGE
A consulting firm required deep insights into the evolving data center requirements of hyperscalers and large enterprises across the APAC region. To advise their clients effectively, they needed to understand the key decision-making drivers behind infrastructure ownership versus capacity leasing.
THE GLG APPROACH
GLG leverage its survey design and recruiting expertise to capture the complex technical and financial criteria of data center leaders. We sourced a premium, hard-to-reach sample of Director-level and above experts at major hyperscalers and large enterprises.
OUTCOME
GLG delivered actionable, high-fidelity market data that allowed the client to evaluate regional infrastructure strategies. The insights provided clear visibility into capacity procurement trends, helping the client formulate robust, data-driven recommendations.
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