Rick Chavez has spent more than 20 years as a technology entrepreneur and advisor at the forefront of the digital revolution. He has guided growth and innovation strategies and incubation programs at major organizations, ranging from Adobe, Microsoft, and Yahoo to American Express, the University of Michigan, and WalMart. Chavez's teams bring together world-class business strategists, technologists, designers, data specialists, and software wizards to make digital transformation stick throughout an organization.

Chavez's interdisciplinary approach incorporates diverse points of view and insights and fosters flexibility in a world of rapid change. His method also relies on extensive primary research to understand underlying human needs. Chavez turns to market research, scientific and behavioral studies, test-and-learn iterating, and outside expertise. When he works with GLG experts, he focuses on getting pragmatic insight from people with "boots on the ground" experience. Chavez and his teams can put together a solid macro framework on their topics, so when they engage external peer-to-peer learning, they look for actionable, practical counsel that can only come from the pioneers ahead of them.

I'm Rick Chavez and I focus on helping companies with digital transformation. Over the last 20 years or so, I've served as an advisor or on the inside of some of the largest tech companies

The shift, though, is now from product push to demand pull. Because heyE. What are the human needs really and how are people getting connected to their needs?

We can't just keep doing what we've done to get better results into the future. We've got to do things differently.

When I was a General Manager of a large tech company, I brought GLG in to help us drive an innovation initiative.

And the second was their ability to be very boots on the ground and pragmatic and practical about particular topics. And it could be anything from implementing a certain technology to the nature of analytics and marketing.

GLG can go places a big tech company cannot possibly go.

Actually, some of the more recent GLG experience I've had has been for that purpose. To help to instill confidence that the journey is doable and there's good stuff on the other side of it.