Targeted Audience Access
GLG delivered insights from more than 200 seniorsoftware decision-makers across ANZ, ensuring respondents matched the client’srequired industry, role, and decision-making criteria.
Fast, End-to-End Research Execution
GLG managed the full survey lifecycle fromquestionnaire design through fielding and compliance, delivering high-qualitymarket insights within a three-week timeline to support strategic portfolio decision-making
CHALLENGE
A private equity firm needed to understand the causes behind slowing growth within a specialized software portfolio company in ANZ. To support strategic decision-making, the client required targeted customer insights on product utility, market sentiment, competitive positioning, and key purchase drivers.
THE GLG APPROACH
GLG designed and executed a comprehensive B2B online survey targeting senior software decision-makers across ANZ. Leveraging targeted quota management across industries and geographies, GLG captured insights on customer use cases, purchase drivers, brand loyalty, and competitive positioning while managing the full survey lifecycle from questionnaire design through fielding and compliance.
OUTCOME
Within three weeks, GLG delivered insights from 200+ software decision-makers. By uncovering customer sentiment and market outlooks, the firm prioritized the high-value R&D and marketing initiatives. This also helped the team to move from an initial thesis to a data-backed position.
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