GLG for Consumer Goods and Retail

GLG approaches competitive benchmarking in retail and e-commerce by gathering peer-level data through surveys and qualitative interviews with those formerly in roles at competitors. We cover operational benchmarking and industry benchmarking across key commercial and operational performance indicators, giving clients the retail market intelligence they need, whether you are comparing yourself against direct competitors, adjacent consumer goods categories, or the industries setting the pace. The same competitive landscape analysis supports retail market entry strategy decisions. We can also support competitive intelligence for retail with AI, including how peer organizations are approaching retail AI implementation and retail analytics strategy across competitive intelligence, agentic commerce, and supply chain optimization.  

GLG delivers objective feedback by capturing perspectives across the entire retail and consumer goods industry value chain, including former executives, competitors, buyers, and distribution partners. To reduce bias, we offer double-blind surveys that mask both client and expert identity, single-blind interviews that mask client identity, and rigorous screening that checks for conflicts of interest and for coached or scripted responses.

Sample sizes for retail market research and consumer goods market research are calibrated based on feasibility and research goals, and they run far smaller than the consumer panels many retail and consumer goods teams are used to. Niche or senior B2B populations typically run 30–75 respondents. Broader B2B audiences, typically for benchmarking across various industries, run 100+. Based on how you need to segment the data, our team may recommend higher sample sizes.

For needs beyond a standard 60-minute call, GLG offers Advisory & Placements engagements that provide deep-dive support. We can support technical due diligence, Fractional / Advisory Placements, or Board Placements tailored to your needs, whether that means a packaging or formulation specialist for a product problem, a former commercial leader guiding route-to-market strategy, or an operator who has run a private label growth strategy end to end.
  

GLG connects you with decision makers across the entire value chain, which is where retail market intelligence tends to be hardest to source. Retailers and grocers, including former buyers, category managers, and store operations leads across mass, grocery, club, drug, and convenience channels. CPG leadership, including former C-suite, VPs of sales, and brand managers from global multinationals, mid-market brands, and private-label producers. Supply chain and operations, for retail supply chain insights and retail distribution strategy work, including co-manufacturers, raw ingredient suppliers, packaging engineers, and third-party logistics directors. Digital and omnichannel, for omnichannel retail strategy work, including e-commerce leaders, retail media network heads, and direct-to-consumer (DTC) operators.

We source operators who have run digital and store businesses together, so omnichannel retail strategy questions get answered by people who have managed the tradeoffs firsthand. That includes retail media, marketplace and DTC economics, fulfillment, and competitive benchmarking in retail and e-commerce against the players setting the pace.

We support market opportunity analysis and market opportunity assessment with practitioners who have sized, entered, or exited the markets you are evaluating. For cross-border expansion, we help teams build a global retailing market entry strategy framework grounded in local regulatory, channel, and consumer realities rather than desk research alone.