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Activate the power of human expertise to inform smarter decision-making
Move beyond internal assumptions to validate strategy through expert insights at scale and in-depth project work.
Harness the power of perspective to navigate ambiguity
Our platform provides the specialized intelligence and leadership required to support your team from discovery to market entry.
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1Strategy
2Build
3GTM
The GLG Difference
Precision Matching
We pair the technology of today with 25+ years of proprietary data to precisely find and apply the intelligence that lives exclusively with hard-to-get experts.
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The most trusted research environment
Protect your business during sensitive projects with a multi-layered screening process that combines third-party verification with proprietary behavioral data.
Specialized teams. Global velocity.
Our industry-aligned teams operate at your pace, providing round-the-clock coverage to support tight development and launch timelines.
We match our service model to your needs
Our teams can provide a range of modalities for engagement, from GLG-managed to more tactical and targeted support.
White glove service
Collaborate with a dedicated service team that handles the logistical hurdles of global research so your team can focus on strategy.
myGLG platform
Accelerate research with agentic tools that help you start with a research question and get to robust, validated answers effectively.
Client platform integrations
Embed GLG intelligence directly into your ecosystem, syncing transcripts and expert content into your internal platforms for seamless insight gathering.
“This is a treasure — this work will inform future product development. We will be sharing this extensively internally.”
Leader, Consumer Packaged Goods R&D
Turn trusted human expertise into your most valuable strategic asset
Connect with the right experts to drive your most important decisions forward. Fill out the form to get started with GLG.
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Frequently asked questions
What types of B2B research does GLG offer for corporate teams?
GLG offers a full range of B2B market research services for corporate teams, including expert calls, AI-moderated calls, surveys, qualitative research (IDIs, focus groups, online discussion boards), expert-led research, and advisory placements. These can be deployed across strategy, product development, and go-to-market initiatives.
How does GLG help corporate strategy teams with M&A due diligence?
GLG supports M&A target scans, commercial diligence, and technical/operational diligence by connecting strategy teams with frontline operators and industry specialists. This allows teams to pressure-test hypotheses and develop a 360-degree view of targets before committing resources.
Can GLG help with voice of customer and unmet needs research?
Yes. GLG specializes in voice of customer (VoC) research, unmet needs analysis, and customer journey mapping helping product teams identify gaps in the market and prioritize features with confidence before development begins.
How does GLG support go-to-market strategy and pricing research?
GLG helps marketing and commercial teams with message testing, customer segmentation, A/B testing, willingness-to-pay analysis, and conjoint-based pricing optimization. This enables teams to validate messaging and pricing with their exact target buyers before launch.
How do GLG surveys work for corporate research teams?
GLG surveys give corporate teams access to 1.2M+ screened B2B experts and decision-makers, with end-to-end support from study design through delivery.
What is expert-led research and when should a corporate team use it?
Expert-led research pairs your project with a seasoned industry veteran who directs the research design, moderates discussions, and delivers polished executive summaries and reports ready for stakeholder circulation. It's best suited for complex, first-time problems where an internal team would benefit from an objective outside perspective grounded in commercial reality.