B2B research services
GLG's B2B research services turn your hardest questions into evidence you can act on. Source verified respondents, field a survey, or hand a full market research study to a GLG project lead, then get decision-ready findings at the speed your team works.
Three ways to run B2B market research
Choose the level of support that fits your question, your timeline, and how much of the work you want to own.
Surveys
Reach precise B2B audiences with flexible, technology-enabled survey support. GLG screens respondents to your criteria, then manages as much of the work as you want, from survey design and fielding through analysis. Get decision-ready data at speed and at scale.
Expert-Led Research
Full-service B2B market research with a project lead who owns your question end to end. They design the study, run the sessions themselves, and hand back a synthesized report with findings and recommendations, not a stack of raw transcripts.
Sample Sourcing
When you already have the instrument and the platform and only need the right people, GLG sources the sample. We recruit against your screening criteria, including hard-to-reach populations general panels miss, then hand you the respondents to field on your own terms.
Access to precise audiences
Reach the respondents your research requires, from known B2B decision makers to niche expert populations that general panels do not cover.
Access to precise audiences
Most trusted research environment
Protect your business during sensitive projects with a multi-layered screening process that combines third-party verification with proprietary behavioral data.
Most trusted research environment
Global and specialized teams
Client-aligned teams with deep sector knowledge and local market context support your research across every geography and industry we cover.
Global and specialized teams
Use cases & success stories
Select your industry to see relevant research use cases and case studies
Optimising Service and Price for a B2B Sales Platform
Using Advanced Conjoint Analysis to Simulate Growth Scenarios
Benchmarking Technology Process Automation
Benchmarking New Technology for a Variety of Industries and Use Cases
Retail Pharmacy Research
Identifying the Customer Buying Process and Market Needs
Evaluating a New Treatment
Discovering Unmet Clinical Needs
Evaluating Klöckner Pentaplast's Credit Risk
Navigating Investment into Energy-Intensive Industry in the Time of Russia-Ukraine Conflict
Industry Analysis: Industrial Refrigeration Market
Competitive Positioning, Organic, and Inorganic Growth Opportunity Assessment
Industry Analysis: Commercial Insurance Brokerage
Competitive Positioning and M&A Opportunities along Commercial Insurance Value Chain
Industry Analysis: Gig-Economy Delivery Platform
Market Sizing, Competitive Landscape Analysis, and Unit Economics
Industry Analysis: Cloud Management Solutions
Market Sizing, Competitive Positioning Analysis, and Voice of Customer
Industry Analysis: Pharmaceutical Services Assets
Market Sizing, Voice of Customer Analysis, and Post-Acquisition Synergy Assessment
Deep Dive into Global & Indian API Market
Experts Provide Insight into Pharma API Space Before Acquisition
Due Diligence for Investing in Cutting-Edge Technology
Rapid Insights for Confident Investment Decisions
Stress Testing an Equity Investment Thesis on the Growth Strategy of a Global C2C Marketplace
Tapping a Global Expert to Lead Unbiased Research into Online Marketplace Expansion Strategy
Credit Risk Assessment for Small-to-Medium Enterprise Business Lending in APAC
In-Depth Interviews with Bankers for Best Practices in the Region
The Bankruptcy of PG&E
Helping credit investors gain clarity in an escalating situation
Case Study Balance Billing
Helping Investors Understand Evolving Legislation
Company Research Aerospace
Navigating a new market landscape in 10 days.
Understanding the Market Dynamics Around Nerve Repair
Tapping the Perspectives of Physicians, Surgeons, and Hospital Administrators
Getting Unbiased Insight from Senior Decision Makers
Maintaining Anonymity by Using a Moderator to Conduct Calls
Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player
Supporting innovation planning for pharmaceuticals and other healthcare-related products.
Leveraging Surveys and Calls to Measure the Health of a Cybersecurity Brand
Tracking Purchasing Habits and Usage Trends of a Cybersecurity Company
Analyzing an Indian Pharmaceutical's API Manufacturing Processes
Understand Best Practices and Gain Recommendations for Future Development through Expert-Led Research
Partnering with an Expert to Create Thought Leadership Content
Using an Expert to Research and Publish a Branded Whitepaper
Getting Smart on the Bioplastics Industry
Leveraging a Senior Advisor to Assist in a Client Project
Researching Product Expansion Opportunities into Tax Advisory Services
Using an Expert to Conduct Interviews and Compile Findings
Interviewing Decision Makers to Inform a New Product Strategy
Using an Expert to Avoid Bias While Conducting Research
Uncovering Education Decision Drivers Across Global Markets
Insights from Parents, Students, Teachers, and Professionals across K-12, Higher Ed, and EdTech Segments
Uncovering Customer Preferences and Willingness to Pay with a Conjoint Survey
Determining an Optimal Offer Structure for an Accounting Tool
Surveying Decision Makers at Restaurant Equipment Providers
Gaining a Perspective on Servicing and Repairs
In-Person Meetings for Expert Insight
Connecting with Experts Face-to-Face to Discuss Economic Development
Exploring GenAI Adoption in Pharma and medtech
Insights from Senior Leaders on Implementation, Impact, and Barriers
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Understanding the U.S. Food Allergy Diagnosis and Treatment Landscape
Insights into Clinical Pathways, Treatment Trends, and Innovation Opportunities
Solving trust gaps in identity verification
Modernizing verification frameworks through dual-phase benchmarking and insights
Uncovering payment flows in the European agriculture sector
Optimizing market vertical expansion through targeted cross-segment payment benchmarking and expert-led insights
Exploring ultra-high net worth cardholder preferences
Optimizing credit card product development and go-to-market strategy through targeted qualitative and quantitative insights
Understanding Apple's App Tracking Technology
Phone Consultation with Machine Learning and E-Commerce Experts
Market and Competitive Analysis into Asia's Health Food Ingredients Market
Understanding key players and trends for healthy food manufacturing and services
Competitive Analysis of the Vertical Construction Industry in the U. S.
Market Study Focusing on Precision Instruments for Construction Industry
Supporting Breakthrough Innovation with an Asian Industrial Conglomerate
Pushing the boundaries of carbon nanotubes (CNT) applications in electrically conductive materials.
In-Depth Market Assessment and Voice of Customer Study for a Japanese Industrial Conglomerate
Helping Client Navigate the North American Market for Industrial Autonomous Vehicles
Understanding Research Gaps on Supply and Demand for Alternative Proteins
Exploring feasibility on alternative protein investment
Testing and Optimising a Medical Technology Concept
Leveraging the GLG Expert Network to Refine and Contextualise Product Ideas and Concepts
Breaking into the European Market
Tapping a difficult-to-reach population for critical market insights.
Planning a Product Launch
Determining the optimum price and sales force structure for a new medical device.
Improving a New Product for Commercial Acceleration
Survey and phone consultations to glean expert perspectives and voice of customer
Assessing Retail Mortgage Market to Refine a Go-to-Market Plan
Gain Broad Industry Perspectives and Practical Market-Entry Recommendations through Expert-Led Research
Reviewing the Indian Adhesives Market and Exploring Avenues for Growth
Understanding Market Stickiness Potential Before Entry
Healthcare Technical Due Diligence: Assessing a New Cancer Treatment
Assessing Clinical Result of Small Molecule Inhibitor
Understanding the Landscape for Retail Shipping and Logistics
Connecting to Decision Makers in a Virtual Focus Group
How One IT Company Broke Into the GAFA Market
Delivering different IT perspectives to help inform strategic direction.
A Post-Acquisition Market Assessment in Europe
Navigating the European market for a medical device.
How Do IT Decision Makers Choose Cloud Services?
Uncovering unmet market needs to expand across public, private, and hybrid cloud.
Media Industry Research in Southeast Asia: IT
Focus on regional markets to gain local insights for future planning
Growth Opportunity Assessment for a Leading Korean Chemical Company
Exploring a new business opportunity in the industrial personal protective equipment (PPE) market.
Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
Gaining deeper understanding of the strategic alternatives in Europe
Developing Business Case for a New Manufacturing Facility
Determine Commercial Viability in an Opaque Market
Explore other insights & offerings
Expert Calls & Meetings
Connect with experts virtually or in person to uncover bespoke insights, validate hypotheses, and gain immediate answers.
Expert Content
Access rigorously moderated, unblinded, and selective perspectives across formats to help your teams drive informed research and stay ahead of market moves.
Events
GLG Events connect you directly with industry experts through live Roundtables, Briefings, Seminars, and Site Tours. Get real-time insight to contextualize the moments that matter.
Advisory & Placements
Embed elite operators – from seasoned executives to niche academics – across deal cycles and portfolio board oversight.
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Frequently Asked Questions
What are B2B research services?
B2B research services are primary research programs run against business audiences rather than consumers. GLG covers the range, from sourcing a screened sample for a survey you are fielding yourself, through a managed survey, to a full qualitative and quantitative study designed and analyzed by a GLG project lead.
How is Expert-Led Research different from running a survey?
A survey tells you how many and how much. Expert-Led Research tells you why. Your project lead is a former practitioner in your field who runs the interviews or groups, hears what matters in the moment, and follows it, then synthesizes the findings into a report.
Can GLG source respondents for a survey we are running ourselves?
Yes. That is Sample Sourcing. You keep your instrument, your platform, and your data. GLG recruits against your screening criteria and hands you the respondent pool.
What kinds of questions does GLG’s B2B market research handle?
Common ones include market and competitive assessment, due diligence, customer and buyer research, pricing and value optimization, feature prioritization, concept and message testing, market entry, and trend tracking.
How do we scope a study?
Tell us the decision you are trying to make, your timeline, and how you plan to use the findings. A specialized team recommends the method and the level of support, then confirms whether your target population is reachable before you commit.