Understanding the Buying Decisions of Grocery Chains

Challenge

Acceso empowers Latin American and Caribbean-based farmers with long-term opportunities and market access so they can lead more dignified and prosperous lives. To facilitate increased income for their farmers, Acceso sought to better understand how retail grocery chains make supplier decisions and what Acceso could do to increase the appeal of their farmers' produce.

The GLG Approach

Outcome

The site visits resulted in a comprehensive checklist for Acceso to use when determining where their farmers could compete based on factors such as price, quality, quantity, and marketing, which they have already begun implementing.