Case Study

Voice of Customer Research: Stock Trading and Investing Platforms

Leveraging both quantitative and qualitative methods to assess platform strengths and weaknesses through diverse user experiences

Overview

Targeted Insight
GLG provides targeted insights based on global expertise and multi-dimensional research.

Diverse Representative Sample
GLG's research methodology enables comprehensive and diversified sample collection, as well as reliable representative sample research bases for comprehensive research results.

Reliable Research
GLG's Integrated Insights team brings diverse expertise across multiple industries, offering comprehensive solutions for a wide range of scenarios and serving as a trusted resource for informed, strategic decision-making.

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Challenge
A GLG client needed to evaluate a stock trading and investment platform to understand its current and past user experiences, the user decision-making process, and to identify key strengths and weaknesses in order to assess its growth potential.

The GLG Approach
Based on the client's needs, the GLG project team matched 10 different representative platform users for in-depth one-on-one interviews. In addition, GLG designed a questionnaire to collect more than 500 valid samples for existing users and lost users for comprehensive quantitative analysis.

Outcome
GLG delivered a comprehensive research report based on the results of in-depth interviews and questionnaires. The report summarizes the salient features of different user groups of the platform, the willingness, inclination and evaluation of using the platform, the reasons for the migration of lost users, etc., which helps the client to fully understand the development space of the platform.

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