Understanding the Landscape for Retail Shipping and Logistics

Challenge
Working on behalf of a leading shipping firm, the client's innovation team came to GLG to speak with decision makers for retail shipping and logistics. The team was hoping to better understand the landscape for shipping and logistics at retailers and hear about current trends, pain points, and potential opportunities.

The GLG Approach
GLG sourced 11 experts - including two custom recruits - to participate in two in-person and virtual in-depth interview sessions. The team then asked GLG to reengage six participants in a virtual focus group to validate the solutions they'd put in place after the interview sessions.

Outcome
The client used the insights gleaned from those initial interviews to understand trends in the general retail shipping space. After establishing that understanding, they used a virtual focus group with select experts to identify pain points in the industry that could be potential opportunities for expansion for their client.