Case Study

Understanding Product Demand in Healthcare Post-COVID-19

Establishing an Efficient Market Size to Inform Product Development

Overview

With GLG's quantitative data the client was able to reach the right audience, understand product demand, and inform key business decisions.

Best-in-Class Research Team:
GLG provided an end-to-end service from questionnaire design to final deliverables, ensuring a timely turnaround and achieving the client's research goals.

Network of Experts:
To conduct a quick online survey, GLG tapped into our network of expertise - including physicians, technologists, managers, radiologists, etc.

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Challenge
A global pharmaceutical company sought to gain insights to determine the demand for a specific line of products. The client wanted to understand market size and growth opportunities and how the COVID-19 pandemic and regulatory recommendations affected the market.

The GLG Solution
GLG applied our in-house expertise to create and administer an online survey targeting 100 specialized healthcare professionals within our network of experts. The research team's deep understanding of the client's needs allowed for close collaboration, ensuring high-quality research results that would help inform the client's market-sizing models.

Outcome
The project concluded with a detailed report outlining key findings, specifically market sizing and a full product profile overview to inform the client's product planning.

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