Case Study

Understanding Growth Drivers in ASEAN

A Global Survey to Gauge Views of Senior Management Across Several Industries

Overview

With real-time access throughout the survey period, GLG swiftly achieved the desired sample size, securing respondents from across the world, including ASEAN countries. This comprehensive approach provided the client with an all-encompassing perspective of the targeted markets and industries, empowering them with invaluable insights for informed decision making.

Localization Support
GLG has the capability to offer complete localization support, which meant not just translations but adapting the survey to suit different markets, in order to maximize the number of respondents and shorten the time needed to hit the desired sample size.

A Trusted Partner
As a long-term customer, the client knew that they could count on GLG to execute the survey within two weeks, and they entrusted GLG with details of the survey from an early stage for a timely, accurate delivery.

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Challenge
A management consulting company in Southeast Asia, a long-term GLG customer, sought insight to help their own client understand key challenges, strategic focus areas, and initiatives of companies looking to drive growth in ASEAN across the pharmaceutical/healthcare, digital/e-commerce, consumer products/fast-moving consumer goods (FMCG), and infrastructure industries.

The GLG Approach
GLG executed a global multilingual survey targeting CXOs and senior management from companies that had production facilities in ASEAN and/or sold their goods to the region to gain insight into how to drive growth in the client's targeted industries.

Outcome
GLG successfully completed the survey within two weeks, reaching a total of 400 global respondents, including those from ASEAN countries such as Laos, Cambodia, Myanmar, and Brunei. The survey yielded valuable insights that can guide the end client in identifying lucrative markets with significant growth potential and key market enablers that could support their expansion in Asia.

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