Case Study

Uncovering Education Decision Drivers Across Global Markets

Insights from Parents, Students, Teachers, and Professionals across K-12, Higher Ed, and EdTech Segments

Overview

GLG surveyed hard-to-reach parents, students, educators, and professionals across key education markets to uncover decision-making dynamics that influence satisfaction and loyalty. The client used these insights to refine product offerings, strengthen retention, and position their brand effectively.

Access to the Right Respondents
GLG recruited highly relevant respondents across diverse geographies and roles, ensuring representation from both developed and emerging education markets.

Strategic Insights
GLG delivered timely, actionable insights on motivation, perception, and switch behaviour. These findings enabled the client to identify gaps in stakeholder satisfaction, align messaging to real concerns, and tailor strategies to drive sustained engagement across the education ecosystem.

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CHALLENGE
A consulting firm sought to understand key decision-making factors, satisfaction levels, and unmet needs influencing different stakeholders across the education landscape, including K-12, higher education, and edtech. The client wanted to understand what motivates selection, what shapes advocacy, and what triggers switching across these segments. Emerging challenges include value-for-money concerns among parents, shifting student priorities in higher education, usability and personalization expectations in edtech platforms, and teacher satisfaction influencing retention and loyalty.

THE GLG APPROACH
GLG partnered with the client to design a targeted survey across four core segments: parents of K-12 children, university students, working professionals, and educators. Respondents were drawn from global education hubs from developed and emerging markets. The survey explored motivation, selection criteria, satisfaction levels, advocacy behaviours, and switching triggers amongst audiences, delivering segment-specific insights to inform the client's strategic decisions.

OUTCOME
The client gained a holistic and segmented view of the education landscape. These insights enabled sharper go-to-market strategies, stronger retention levers, and differentiated positioning aligned with each segment's expectations.

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