Tapping Canadian Oncology Experts to Design a Medical Affairs Framework

Challenge
A consulting team was helping a biopharma client develop an organizational framework for a medical affairs function. They wanted to better understand how Canadian administrators view the value of a medical affairs function, where they see this function heading, and what solutions would be valuable for their team to address.

The GLG Approach
The client worked with GLG to recruit and confirm 10 key opinion leaders (KOLs) and administrators from major Canadian cancer centers to participate in two three-hour virtual advisory board sessions. These sessions were coordinated and facilitated by GLG to get the client real-time, collaborative insights in a virtual group setting.

Outcome
Upon the completion of the virtual sessions, the client said it "went well," noting that the participants were "active and had good input." The client gained an understanding of how its client's medical affairs function is perceived by top KOLs and administrators in the medical community. It then identified potential opportunities to refine the organizational framework for its client.