Surveying Decision Makers at Restaurant Equipment Providers

Challenge
A team at a large consulting firm wanted to gain a better understanding of the food service equipment industry. They needed to learn about the key players, trends, market drivers, and anticipated areas of growth in the space.

The GLG Approach
GLG was tasked with finding decision makers at food service equipment providers with deep experience in equipment repair. To help answer the client's initial targeted questions, we connected them for an expert call with a former operational director at a leading commercial kitchen equipment service provider.

The client team also wanted to compare sourcing processes and labor availability between large-scale providers and small vendors. GLG partnered with them to conduct a survey of experts within the food service equipment industry. We identified experts who fit the client's operational decision-making criteria, and we employed our after-hours support team to meet a quick timeline and evening launch.

Outcome
GLG exceeded the original quoted range of 30-50N and delivered 60N within two days. Members of the client team followed up with GLG's survey manager, stating, "We had a great meeting this morning and the survey results were extremely valuable in helping us understand the market. Thank you so much for finding such great panelists and for doing it so quickly."