Case Study

Medical Market Research: Surgical Robots in China

Focus on customer needs, match industry experts, and gain professional insights

Overview

GLG identified and surveyed a panel of 30 hard-to-reach Chinese medical professionals with experience using surgical robotics to help the clients understand potential needs in the market.

Industry Focus
GLG has an extensive network of experts to explore specific, hard-to-reach market segments and ensure clients receive accurate insights.

Precise Expert Matching
Experts with extensive industry experience are selected to strictly scrutinize research results and gain professional and localized insights.

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Challenge
A client based in Greater China wanted to understand the product performance and key differences between Chinese and international brands of surgical robots, and to explore buyers' key purchasing criteria and relevant feedback for surgical robotics.

The GLG Approach
The GLG team targeted 30 chief or deputy chief physicians specializing in urology, general surgery, thoracic surgery, gynecology, or gastrointestinal surgery at hospitals across China, with specific experience using several well-known brands of surgical robots, to uncover their experience with each brand. An expert in the surgical robotics field was invited to review the research questionnaire and provide knowledge of the medical field in China.

Outcome
After gathering first-hand insight from direct users in these hard-to-reach market segments, GLG presented valuable insight that helped the client understand the current state of the industry and the potential need for surgical robots in China.

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