Successfully Implementing End-to-End Qualitative Product Research

Challenge
A digital automation and energy management company wanted to capture feedback from end users before creating a software solution to be integrated within the main circuit breaker in commercial buildings.

The GLG Approach
The research team aligned with the client on research objectives and key questions, and conducted four 90-minute digital focus group discussions with four participants each, followed by a 15 min debrief session. GLG completed this project three weeks after the initial kickoff call while updating the client team throughout.

Outcome
Through four carefully selected focus groups of industry professionals, several key themes emerged in response to the client's proposed integrated monitoring and alarm system, helping the client make informed decisions about the product's features. GLG shared a final report detailing these key findings with the client that included a synthesis of the discussions, recordings, and artificial intelligence-generated transcripts.