Case Study

Researching Product Expansion Opportunities into Tax Advisory Services

Using an Expert to Conduct Interviews and Compile Findings

Overview

A client wanted to expand its existing R&D tax credit business, so it used a GLG expert to conduct 21 calls and compile those insights into a report to provide actionable insights for its product strategy.

Project Breadth:
GLG supplied an expert to conduct 21 moderated interviews and provide qualitative insights over a three-month engagement.

Extension of Your Team:
The GLG expert acted as an extension of the client's team to speed up their project research and maintain client anonymity.

Dedicated Researcher:
The client chose an experienced market researcher to structure the research process, execute interviews, and draw conclusions to get the insights needed to answer its questions.

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Challenge
A consulting firm client wanted to explore ways to grow its customer franchise in tax advisory services. It wanted to better understand the market dynamics and potential strategies to implement, as well as what resources would be required for the growth of a business in the R&D tax credit space.

The GLG Approach
The client team lacked time and resources, and they wished to remain blinded, so they used a dedicated market researcher and the GLG Projects team to conduct their research and compile findings.

An expert with extensive experience in financial market studies managed and conducted 21 interviews with experts in specialty tax services. Key topics addressed included market dynamics, opportunities for growth, and areas where the client could differentiate itself from competitors.

Outcome
The expert compiled the insights from 21 interviews into a final deliverable for the client. The report covered the regional nature of the market, specific growth opportunities, and potential market disruptors in the space.

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