GLG helped an IT services company find the most relevant expert perspectives to explore opportunities in the analytics and BI market in retail, and make improvements to their existing approaches and strategies.
Custom Engagement
With extensive, proprietary data on our Network Members, GLG quickly identified experts with experience that matched the client's specific areas of focus and uncovered insights that could steer their success in the space.
Challenge
An Indian IT services company wanted to uncover opportunities in the analytics and business intelligence (BI) market within the fast-moving consumer goods (FMCG) industry. They engaged GLG to find U.S. experts who could impart uncommon insights in this space.
The GLG Approach
After screening Network Members for the best fit, GLG presented three senior executives from different IT functions who could provide guidance on the market landscape, identify key customers, give clarity on the product offering, and - most importantly - offer high-level guidance to help the client succeed in the market.
Outcome
One of the experts, a former SVP at a top international FMCG brand, synthesized the team's contributions and produced a final report that the client used to fine-tune account-level approaches and strategies for their sales and product teams.
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