Case Study

Reimbursement Trends in Telemedicine

Understanding the Changes in Telehealth Coverage and User Experience

Overview

The survey answers gave the client an understanding of the latest trends in the telehealth reimbursement environment and how experts expected it to change in the near future.

Audience
Healthcare payors and providers.

Project Breadth

Payor-focused survey with 25 respondents
Provider-focused survey with 100 respondents

Custom Recruiting
GLG sourced survey responses from 27 heads of coverage and reimbursement as well as 100 doctors from a range of practice types with complex quota arrangement.

Quick Turnaround
GLG's round-the-clock and global support means speediness and responsiveness to complete a survey within a tight timeline. In this case, the team met or exceeded the original quoted range in just a matter of days.

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Challenge
A client, on behalf of a PE firm, was looking for quantitative insights into the latest trends in telemedicine reimbursement.

The GLG Approach
To gauge the coverage, perceptions, utility, and user experience of telemedicine, GLG ran two 10-minute B2B surveys. The first targeted payors, generating survey results in just two days, and the second targeted providers, generating survey results in five days.

With the quick delivery of quality responses, the client could confidently move forward against a fast project turnaround time.

Outcome
The client's project team developed a comprehensive understanding of how the telehealth reimbursement market has changed in the past five years, how insurers expect it to change, and how to quantify expected reimbursement rate changes.

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