Case Study

Rare neurodevelopmental disease market landscape survey

Custom recruitment of experts to map the prescriber landscape and inform neuroscience pipeline strategy.

Overview

<p>GLG enabled deep, niche insights into rare neurodevelopmental diseases through expert access, custom recruitment, and seamless execution.</p>

Customized Recruitment: GLG's team targeted neurodevelopmental specialists with clinical and translational medicine backgrounds.

Niche Domain Expertise: The population included specialists with a high level of knowledge regarding rare disorders, epileptic conditions, and various genetic deficiencies.

Strategic Depth: By providing 2-3 specialists per neurological disorder, GLG ensured the client gained confident input from highly knowledgeable prescribers on exceptionally niche topics.

End-to-End Insights: The combination of survey data and 1-on-1 calls enabled the client to bridge the gap between market data and strategic pipeline planning.

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CHALLENGE

A pharmaceutical company sought to conduct a specialized survey to understand the prescriber landscape around rare neurodevelopmental diseases with genetic components.

THE GLG APPROACH

GLG leveraged its custom recruitment capabilities to engage 12 highly specialized experts. A tailored recruitment strategy, developed in partnership with the client, ensured that specialists met precise clinical and translational medicine criteria.

To provide deeper qualitative context, GLG facilitated direct follow-up engagements between the client and several specialists once the quantitative survey was concluded.

Survey Topics included:

Prescriber Profiling: Identifying high-prescribing KOLs and mapping overlaps in treatment and medication across various indications.
Patient Mapping: Determining exactly where patients are being seen and treated.
Clinical Correlation: Analyzing how specific symptomatology might correspond to outcomes in clinical trials.

OUTCOME
Delivered high-quality insights that allowed the client to gain a comprehensive understanding of the prescriber landscape. These findings were used to inform and refine the client's overarching pipeline strategy in neuroscience.

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