Case Study

Rapid Market Assessment of Managed IT Services in ANZ

Time-Sensitive Insights into Buyer Criteria and Competitive Landscape

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Case Studies
Overview
<p>GLG deployed a complex B2B survey within 36 hours, capturing 200 senior responses across ANZ, delivering high-quality insights ahead of deadline to inform competitive analysis and decision-making for a time-sensitive client engagement.</p>

Timely Delivery of Quality Data
GLG Research managed the end-to-end process smoothly and delivered quality data within a tight time frame.

Targeted Population with wide coverage
The team delivered the requested sample size, 200 senior professionals in Australia, while ensuring that those surveyed were appropriate to reach the client's research goals.

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CHALLENGE
An Australian management consulting company sought GLG's expertise to evaluate the competitive landscape and primary decision-making criteria for managed IT services in Australia and New Zealand. These deliverables are time-sensitive, supporting a high-priority initiative for the end client.

THE GLG APPROACH
GLG delivered the survey link within 36 hours for a complex design questionnaire. The collection of 200 senior-level responses across different company sizes from 200 to 5000+ was completed ahead of the project deadline.

OUTCOME
By leveraging around-the-clock support, from questionnaire review to data delivery, the survey was completed in just two weeks, providing the high-quality insights the client required.

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