GLG delivered the insight needed to uncover the purchasing trends for HR software solutions.
Data was provided to the client in 10 days.
Approach
The online survey included 200 CHROs and HR directors in Western Europe (40% of respondents) and the U.S. (60%) with a questionnaire carefully designed to access the key learning objectives.
Challenge
Before making a purchasing decision, a client wanted to learn about trends for HR software solutions, with a focus on employee engagement. This included analysing the pros and cons of purchasing HR software rather than using an in-house solution.
The company also wanted to understand how competing vendors were positioned in the marketplace and expectations for the future of the space.
The GLG Approach
GLG facilitated an online survey targeting top decision makers across a range of industries and sizes in Western Europe and the United States. Survey respondents were all previously involved in evaluating or purchasing HR solutions for their organisations.
Outcome
After gaining insight from 200 expert respondents, the client better understood HR software solution trends, key purchasing criteria, providers' performance, integration with other modules (e.g., payroll), spend, and propensity to switch from in-house solutions to a third HR solution provider.
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