Case Study

Media Industry Research in Southeast Asia: IT

Focus on regional markets to gain local insights for future planning

Overview

GLG's research team integrates resources and expert networks from different countries and regions to provide customized research services for customers' overseas business planning.

Global coverage
GLG's global network of experts gives clients access to local expertise, enabling them to complete research projects around the world.

Professional services
Led by a team of professional consultants with nearly 10 years' experience, the company focuses on market research and strategy in the technology and internet industries.

Insights
GLG identified relevant industry experts who could provide insight into the pattern and demand of the SEA media cloud industry.

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Challenge
A leading cloud manufacturer in China wanted to understand the media industry market in Southeast Asia (SEA), including its current needs and pain points with existing cloud solutions. The manufacturer wanted to lay a research foundation for future business planning in the SEA media industry.

The GLG Solution
GLG identified seven SEA media industry experts from IT and related business units and IT consulting service providers. GLG's team of consultants with years of professional experience conducted in-depth interviews to uncover fresh, first-hand insights.

Outcome
Combining the first-hand insights with desk research, GLG delivered a comprehensive report within four weeks. It synthesized the SEA media industry pattern, summarizing segmentation and characteristics and sorting out customers' cloud usage, their pain points with existing cloud solutions, and related opportunities.

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