Case Study

Measuring Marketing ROI through Surveys

Understanding how digital marketing experts measure ROI on multimedia campaigns

Overview

GLG ran a survey of digital marketing experts across various industries to gain insights into how marketing campaign success and attribution is measured.

Project Breadth:
One survey with 20 respondents.

Precise Targeting:
GLG targeted digital marketing, advertising, and branding executives from Fortune 1000 companies.

Quick Turnaround:
This survey captured insights from 20 executives in two days.

Dedicated Service Teams:
GLG representatives are individually assigned to each project, so the client team received round-the-clock support and seamless project management.

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Challenge
A digital marketing and advertising team at a consulting firm needed to help clients across multiple industries improve their digital marketing and return on marketing investments (ROI). They wanted to hear from marketing experts to better advise about how to measure efficiency, spend, and ROI.

The GLG Approach
The client partnered with the GLG Surveys team to create a targeted panel of digital marketing, advertising, and branding executives at Fortune 1000 companies. GLG surveyed panel members to understand how they define and measure marketing success and ROI.

This survey captured insights from 20 executives in two days. This topic expanded into a survey series, to gain insights from the same expert roles across the consumer goods, financial services, and energy/oil and gas industries.

Outcome
The client received strategic insights into how digital channels have evolved and what that means for a company's marketing spend and profit attribution. The team used these insights to help clients improve their digital marketing strategies.

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