Case Study

Market Opportunity Assessment: Virtual Communication Solutions

Applying Market and Customer Data to Inform Investment Decisions

Overview

GLG executed a Market Opportunity Assessment that delivered crucial insights for a client operating under a quick-turn diligence timeline.

GLG Market Research Expertise
GLG's Market Opportunity Assessment provides a templatized survey and sophisticated reporting designed by a market research expert to produce meaningful insights.

Quick-Turn Timeline
A Market Opportunity Assessment can be executed within six business days of a request, which helps quickly illuminate the path to the best decision.

Project Breadth
GLG provides access to insights from our expansive network of subject matter experts.

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Challenge
A public investor needed to assess the virtual communication market before making an investment decision. With a short timeline, the client needed to learn what drives vendor selection among key providers in the space and the outlook for future spend in the market, including the strength of existing customer relationships.

The GLG Approach
GLG executed a Market Opportunity Assessment that captured data from more than 150 IT decision makers using a standardized questionnaire. In a blinded survey, Network Members provided information on their organizations' use of virtual communication solutions, including:

Selection process for providers and current share of wallet
Expectations and drivers for future spend
Strength of relationship and possible impact to business

Outcome
Within six business days, GLG delivered insights from the Market Opportunity Assessment data via a report designed by a GLG market research expert. This helped the client uncover the possibilities in their prospective investment market.

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