Case Study

Market Assessment and Product Profile

Creating New Markets by Overcoming Barriers with Biotechnology

Overview

GLG Surveys helped the client, from questionnaire design to final report, delivering actionable insights from industry experts.

Experienced Research Team:
GLG sourced project leads with deep experience in focused healthcare research methodologies to better understand the treatment method under review.

Recruiting:
GLG contacted and surveyed subject matter experts who specialized in hepatologists, transplant hepatologists, and gastroenterologists in the U.S., evenly distributed across regions: the Northeast, South, Midwest, and West.

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Challenge
A biotech client came to GLG to understand barriers to the development of a current treatment method. It needed to understand the current industry landscape to refine its development strategy. The finding would help GLG's client determine the optimal product to launch for its target patients.

The GLG Approach
GLG tapped into its network and administered an online survey to a niche group of specialized healthcare experts who were knowledgeable in treating this patient population.

The project team worked with the client to customize survey questions to evaluate the market, assess current treatment theories and outcomes, and test reactions across multiple product profiles.

Outcome
GLG shared an in-depth report with the client that highlighted key findings and data cuts, as well as a full data analysis. These findings outlined an overview of the market, potential barriers, and results from product profile tests to help inform the client's development strategy.

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