A client wanted to understand how their brand was perceived by decision makers and identify areas of differentiation. GLG sourced a project lead to ensure unbiased insight by conducting their expert calls, designing the interview guide, and synthesizing the findings.
Project Breadth:
GLG supplied an expert with extensive experience conducting primary research to write an interview guide, conduct 15 moderated calls, and synthesize the findings in a formal report. GLG also supplied the transcripts and recordings from those calls.
Extension of Your Team:
The GLG expert acted as an extension of the client's team, working with them to design the interview guide to get the insight the client needed and conducting the calls on their behalf to maintain client anonymity.
