An Industry-leading Network
GLG commands a readily accessible B2B population that can cater to any desired population to hit the required sample size quickly, with the ability to eliminate noise and deliver quality results.
Quick Turnaround
GLG's round-the-clock and global support means speediness and responsiveness to complete the survey within a tight timeline. In this case, the team was able to easily beat the deadline.
Challenge
A management consulting company sought to map the trends for artificial intelligence (AI) adoption through a survey targeting senior management in a broad range of technical roles.
The GLG Approach
GLG conducted a survey to reach AI-related decision makers across various industries. The aim was to connect with C-suite executives in technical roles (e.g., CTO, CIO, or equivalent), as well as other senior management (e.g., director or VP of engineering), in addition to AI or robotic process automation-focused roles.
Outcome
Within seven days, the GLG Surveys team successfully identified a top-quality sample size of 100, which was a significantly quicker turnaround than the client's proposed timeline of two weeks, to give the client crucial insight into the future adoption of AI.
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