Challenge
A consulting firm sought to uncover the current competitive landscape, buying criteria, and use cases for AI agent and automation platforms to win work with a new client. This market intelligence was crucial to confirm this scope of work was needed by the client.
Audience
C-level executives, vice presidents of information technology, digital transformation, and AI implementation at AI-strategized commercial organizations with $500 million+ in revenue.
The GLG Approach
The GLG Surveys team supported a quick-turnaround research initiative, programming a flash survey in just one day, and delivering data from responses in under four hours after the survey launched.
The client collected quantitative insights on agentic AI awareness and usage from 50 technology leaders from AI-strategized organizations within 48 hours that:
- Mapped awareness versus actual usage across 16 major platforms (e.g., Microsoft Copilot Studio, UiPath, OpenAI, Salesforce AgentForce, etc.)
- Revealed feature requirements and buying criteria
- Outlined the outlook on potential application of automation tools
Outcome
The survey responses provided direct buyer feedback that the client needed to better understand the AI agent and automation platforms competitive landscape and go-to-market considerations.