Flash Survey for Insights into M&A Scenario Planning

Challenge
A consulting client wanted to understand how COVID-19 has impacted companies financially across industries, and how those companies anticipate it will define their M&A strategy planning.

The client quickly needed insights from M&A experts spanning different industries and professional levels in time to present at a fast-approaching board-level forum.

The GLG Approach
GLG designed and ran a flash survey of 154 M&A experts spanning C-suite executives, business unit/general managers, and VP/director equivalents. All respondents indicated active involvement in their organization's M&A strategy.

The survey was designed to give the client an understanding of how different industries are shaping their ongoing M&A strategy in preparation for a post-COVID-19 marketplace. The flash survey delivered 154 responses within three days.

Outcome
The responses gave the client an understanding of how different industries are adapting their M&A strategies for a post-COVID-19 world. These insights were used for a presentation at a board-level forum and a published internal study on the impact of COVID-19 on corporate M&A.