Challenge
The client wanted to survey 150 C-suite executives within 48 hours about their plans for adapting their businesses amid the COVID-19 crisis. The client needed data ready for publication as quickly as possible considering the rapid development of the pandemic.
The GLG Approach
GLG reviewed the draft survey for compliant, effective, and fruitful questions. Within the client's tight time frame, we quickly identified and surveyed 150 C-suite executives who worked at companies with more than $250 million in revenue.
GLG delivered data collected from 150 C-suite executives within 30 hours. We then worked with our compliance team and the client to ensure the proper publication of the data under a tight deadline.
Outcome
The client used the insights gleaned from 150 executive responses to inform its study. It published the data in a broader piece about responses to COVID-19 across businesses and industries.