CHALLENGE
A consulting firm aimed to help their client understand how large enterprises are planning, investing in, and scaling intelligent automation programs. Senior IT decision makers needed clarity on budget trends, platform preferences, targeted outcomes, and the challenges hindering the scale of automation, such as talent shortages, fragmented processes, and lack of internal governance.
THE GLG APPROACH
GLG partnered with the client to design and execute a survey targeting senior IT decision makers, including CIOs, CTOs, and directors, from global enterprises with annual revenues exceeding $500M. Respondents represented industries such as banking, insurance, telecom, healthcare, and manufacturing across the US, UK, and Europe. The study gathered insights on automation adoption patterns, spend outlook, platform preferences, expected strategic outcomes, and the key barriers to scaling automation initiatives.
OUTCOME
The survey provided the client with a comprehensive view of automation maturity across industries, identifying key spend priorities, refining platform positioning, and highlighting the main barriers to scaling automation. These insights are instrumental in strengthening the client's go-to-market messaging and guiding their engagements with senior IT leaders on automation strategy.
