Case Study

Exploring GenAI Adoption in Pharma and medtech

Insights from Senior Leaders on Implementation, Impact, and Barriers

Overview

GLG surveyed senior leaders at $1B+ global pharma and medtech companies to uncover GenAI adoption trends, enabling the client to align their strategy, messaging, and partnerships with stakeholder priorities, concerns, and maturity levels.

Access to the Right Decision Makers
GLG identified and recruited hard-to-reach senior leaders with deep experience in AI adoption, clinical operations, medical affairs, and vendor management across geographies and regulated environments.

Strategic Insights
The team delivered targeted insights on AI maturity, governance gaps, and buyer intent within a tight timeline. GLG's expert network, research precision, and speed enabled the client to act decisively and position themselves as a trusted partner in an emerging, complex AI landscape.

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CHALLENGE
A consulting firm sought to understand how senior leaders at large pharmaceutical and medtech companies are adopting AI-enabled solutions across customer-facing functions like field medical, medical affairs, and clinical trials. While adoption is growing, concerns around data privacy, hallucination risks, limited internal governance, and unclear ROI continue to pose significant hurdles.

THE GLG APPROACH
GLG partnered with the client to design a custom survey targeting senior leaders across clinical, medical affairs, patient services, and commercial roles. Respondents were sourced from global pharma and medtech organizations with $1B+ in revenue and operational reach across North America, Europe/UK, and other key markets. The survey focused on AI adoption involving vendor preferences, implementation models, perceived benefits, and current roadblocks.

OUTCOME
The client gained a nuanced view of GenAI maturity across pharma and medtech, enabling them to identify whitespace opportunities across life sciences, sharpen go-to-market messaging, and align solution offerings to the real concerns and readiness levels of target buyers.

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